Senior Brand Management Specialist

Job description

  • Develop and execute brand management plans,
  • Coordinate brand related activities with marketing and advertising departments,
  • Identify brand-building areas,
  • Formation of brand identity and ensuring the brand consistency in all customer touch points,
  • Ensure that marketing activities are in line with brand identity and brand values,
  • Analyze and support marketing plans to align with brand strategy and achieve annual operating plan goals,
  • Develop brand positioning strategies,
  • Leverage customer insight data to refine brand management,
  • Develop plans to maximize brand equity and brand loyalty,
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning,
  • Assist in development and refinement of uniform graphic standards and visual brand strategies.

Requirements

  • Bachelor's or Master's degree in MBA, marketing or brand management,
  • Minimum 2 years of work experience in related fields,
  • Familiar with principles of strategic brand management and strategic marketing management,
  • Fluency in English