Senior Marketing Strategist

Job description

  • Research and analyze marketing information, including industry and market trends, competitive environment, internal and external audit, competitor analysis, consumer behavior and any other relevant information.
  • Develop effective marketing plans and marketing mix (4Ps) with respect to brand strategies.
  • Plan and formulate innovative marketing strategies based on detailed analysis of market forces to ensure that products and services meet customers’ expectations.
  • Strategize on market segmentation, targeting and positioning.
  • Communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
  • Design creative marketing campaigns in line with company objectives to build the credibility of brand.
  • Assist in analyzing marketing data and campaign results to help shape future marketing strategies.

Requirements

  • Master's degree in MBA, marketing or brand management,
  • Minimum 2 years of work experience in related fields,
  • In-depth knowledge of strategic marketing management, strategic brand management and strategic planning.
  • Fluency in English